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Writing Good Website Copy

Simple, clear statements understood at a glance.

Readers don’t read web copy; they glance at it. This is totally different to print copy.

Web visitors make quick decisions. Scanning, while on the hunt.

Readers only read 25% of words on a page.

Do you have what they want? Can they locate it?

Your web visitors fly by. So, it’s vital to put your most important points first.

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